I’m a dedicated content professional passionate about leveraging the power of written content to drive impactful business outcomes. I specialize in developing and executing content marketing strategies and personalized, omnichannel campaigns that drive engagement and move audiences to action.
My expertise spans strategic content planning as well as content design, writing, and repurposing across various platforms, with attention to the full content lifecycle. My experience also encompasses conducting and evaluating customer research to inform content and other CX initiatives as well as data storytelling and presenting findings to executive stakeholders.
From clients in the semiconductor space to hospitality and education, my superpower is becoming an expert on your products and customer needs so I can craft content that shines — and converts. I've created content that moves the needle for companies like Pebble Beach Resorts, Shopify, Levels Health, Clearbit, Speero, RE/MAX, and more.
As a member of the BRINK Interactive team I worked to create blog posts, industry articles, eBooks, social media posts, ad creative, webinars, and more to encourage developers to demo and adopt Fabscape, an innovative semiconductor software platform.
My work for DynaEnergetics as a member of the BRINK Interactive agency team included ~2 years of brand refresh work, customer journey research, trade show support, product template creation, and website copywriting. I also scripted an award-winning video project.
This campaign for Bellevue University targeted corporate partner employees in order to increase applications and enrollment. My content work as part of the BRINK Interactive team included advertisements, personalized landing pages, and an email sequence.
As Senior Content Strategist at BRINK Interactive, in addition to client work I support internal content such as website copy and social media posts. I also wrote all case studies and thought leadership articles on the website (as of December 2023).
As Head of Content at Procket, I worked with stakeholders across the Shopify ecosystem to write compelling blog posts focused on the Resilient Retail podcast, In Conversation with Shopify Plus, and the Future of Commerce event.
As Head of Content at Procket, I oversaw the content repurposing process for the Role Forward podcast by Mosaic, a SaaS finance platform.
As Head of Content at Procket, I oversaw the repurposing of Clearbit webinars into key takeaways and blog posts.
This case study extols the benefits of Nth Round, an SaaS company that provides a central, secure investor portal for document storage and client communication. While at Procket, I also managed taking Nth Round podcast episodes and turning them into compelling show notes and social content.
In partnership with CEO Trent Keenan of Diamondback Land Surveying, I've supported the education and growth of the next generation of land surveying professionals with articles in the Nevada Traverse and to support Mentoring Mondays.
I covered the 2020 AT&T Pebble Beach Pro-Am with daily blog posts, including:
During my 5+ years at Pebble Beach, I collaborated with stakeholders at The Inn at Spanish Bay, the Lodge at Pebble Beach, Special Events, Food & Beverage, and The Spa to develop website copy, blog posts, social media posts, brochures, advertisements, and other marketing assets.
I worked with The Foundation at Hearst Castle while employed by Big Red Marketing to organize and promote the annual Twilight on the Terrace Auction Fundraiser, including copy for all auction item descriptions.
While employed by Big Red Marketing I helped organize a series of “Adventure Tours” for the Sunset SAVOR food & wine festival, including writing compelling copy to advertise on Sunset Magazine’s event website.
I had the opportunity to write and upload all website copy for Brady Vineyard, a boutique Paso Robles family-owned vineyard while employed by Big Red Marketing.
The feature article "This Place We Call Home" was published in the Santa Clara Magazine, detailing the tribal experience of Bay Area Native Americans.